Advanced Search Engine Marketing - SEM Training Syllabus

Topics Covered

  • SEM Introduction
  • Introduction to Ad Words - Google Ad words
  • Getting Started with Ad Words - How to set up account etc.
  • Targeting - Search, Contextual or placement
  • Creation of Effective Campaigns and Ad groups
  • Creation of Text, Banners and Video using Display Builders
  • Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
  • Costs and Billing
  • Tracking Ad Performance
  • Optimizing Cost per Click
  • Optimizing Ad Performance - Optimize Account & landing page
  • Google Analytics code study and Insertion
  • Google Analytics Report Study and Comprehension
  • Creating Multiple Report Types
  • Google Insights Study
  • Google Trends Study
  • Managing Client Accounts

The Learning Approach

  • Mentor - Student Ratio: 1 - 6
  • Methodology - 70% Practical and 30% Theory
  • Mode of Assessmen t- Results from live project and Research report


Course Schedule

  • Course Duration - 30 Days
  • Session Hours - (120 Min per Session / day)
  • Total Sessions - 30 Sessions (3600 Mins)
  • Timings - 8:00 AM to 8:00 PM, All 6 days open
  • Lab 24 hours