Advanced Search Engine Optimization - SEO Training Syllabus

Section 1 - Introduction to SEO

  • Chapter Intro
  • Overview of the Course
  • The Search Industry, Market Size, and Job Prospects
  • Business Impact

Section 2 - Search Engine Overview

  • Chapter Intro
  • Search Engine Overview
  • Understanding Blended Results
  • Understanding Search Results for SEO
  • Spiders, Bots, and Crawlers
  • The Search Engine Algorithm
  • Coding and Tech Primer
  • Search Engine Obstacles
  • Testing for Friendliness

Section 3 - Keyword Research

  • Chapter Intro
  • Words Are the Key
  • Call It What It Is
  • The Keyword Longtail
  • Keyword Research Tools
  • Keyword Trends
  • Using a Spreadsheet to Manage Keywords

Section 4 - Applying Keyword Research to Your Web Pages

  • Chapter Intro
  • SEO At Its Most Basic Level
  • Key Page Elements and Their Impact on Rankings
  • Optimizing Images and Files
  • Checklist for On-Page Optimization
  • SEO and Contextual Site Architecture

Section 5 - Service Could Concepts

  • Create Case
  • Manage Cases
  • Researching and Resolving Cases
  • Communicating the Outcome
  • Automate case management
  • Capturing and associating cases efficiently
  • Helping customers helping themselves
  • Improving productivity

Section 6 - Using SEO Tools

  • Chapter Intro
  • Linkdex
  • Raven Tools
  • Google Webmaster Tools
  • Bing Webmaster Tools
  • Firefox Extensions for SEO
  • Web Developer Toolbar
  • World-Class Training

Section 7 - Online Marketing and SEO

  • Chapter Intro
  • SEO and Marketing
  • Scanability
  • Creating Credibility
  • Conversion: The Goal of the Site
  • Little Things That Make a Big Difference
  • Content That Creates Conversions

Section 8 - Linking Builds Rankings

  • Chapter Intro
  • The Importance of Links
  • The Types of Links
  • Building Links
  • Building Relationships
  • Link Prospecting

Section 9 - Link Building Through Marketing and Social Media

  • Chapter Intro
  • Finding Your Niche
  • Developing a Content Plan
  • Social Media Accounts and Linking
  • Marketing Your Content

Section 10 - Local, Mobile, and Search

  • Chapter Intro
  • Local Business Listings: Google+
  • Local Business Listings: Yahoo and Bing
  • FourSquare, Yelp, and Localeze

Section 11 - SEO Measurement

  • Chapter Intro
  • Rankings Are Not the Goal
  • Measuring Value
  • Reporting Results
  • Ranking Reports
  • Reporting Strategies

Section 12 - SEO for Different Business Models

  • Chapter Intro
  • Competitive Analysis
  • SEO Myths
  • SEO for E-Commerce
  • Creating a Shopping Feed
  • SEO for Lead Generation
  • SEO for Publishers

Section 13 - Technical Issues in SEO

  • Managing Missing Pages
  • Robots.txt
  • Site Maps
  • Internal Site Search
  • Managing Site Links