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What Is Salesforce Cloudcraze?

Salesforce B2B Commerce Cloud, commonly known as CloudCraze, is essentially a branch of Salesforce Commerce Cloud that helps businesses following the B2B marketing approach in recording, storing, tracking and analysing valuable data. It facilitates an array of e-commerce activities you undertake with your business customers.

This platform came into being when Salesforce acquired CloudCraze, a robust e-commerce tool for B2B transactions. The software is typically designed for businesses that deal with larger and more complex purchases. If your contact database is not big enough but your sales volume is high, Salesforce B2B services are ideal for your enterprise.

Key Features Of Salesforce Cloud Craze
The platform of Salesforce CloudCraze is an ideal combination of e-commerce and business CRM. At Techila Global Services, you can avail of an array of features of the platform that would help you automate your business and increase its overall functionality.
User Experience
One of the most sought after features of CloudCraze is the personalized user experience it provides. As compared to the end customers, each of the businesses you deal with has specific needs and preferences. The platform would help you in interacting with your contacts based on the individual requirements with the help of tools dedicated to modifying site designs, creating new pages, and adjusting product search rules based on your clients.
Systematic Order Management
CloudCraze facilitates smooth and systematic order management. Based on the clients and products you are dealing with, you can configure the complexity of the order management feature of the platform. As this feature posts all your order actions on a regular basis, it drives your checkout processes and provides you with key business data.
Reports And Analytics
Especially when you are dealing with other business organizations, it is very important to keep track if every single activity performed by your team while interacting with them. Salesforce CloudCraze has a provision for undertaking thorough analytics and creating robust reports out of the same. It provides management with a 360-degree view of your business and allows them to make important business decisions. This information is instrumental in making favourable changes in your business processes and increasing customer traction.
Here are some of the other important features you can avail by getting this Cloud platform implemented:
  • Provision for authenticated sites with logins for every visitor
  • Shopping carts having the capacity of holding thousands of Stock Keeping Units (SKUs) per order based on your requirements
  • The option of 2-click orders for increasing the speed and ease of large and frequent orders
  • Multiple custom themes for customer storefronts, giving a unique look and feel to each of your Accounts
  • Enterprise e-commerce facilities
  • The strong and efficient pricing engine
  • Provision for personalized content management
  • Seamless mobile customization
  • Integrated infrastructure in sync with Salesforce CRM
  • Multi-currency, multi-language and multi-site approach
  • Multiple custom product catalogs sorted by your Accounts for dealing with exclusive products or a subset of your products
  • Provision for negotiated or contract pricing that can be adopted by a specific Account or customer segment
  • Provision for multiple delivery dates and delivery locations through complex shipping functionality
  • Multiple payment types such as purchase order, Automated Clearing House (ACH), credit cards, etc.