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What Is Salesforce Demandware?

Salesforce Demandware is a cloud platform designed especially to help businesses following the B2C regime of marketing by providing the users with a centralized platform and unified experience. If you are dealing with a considerably large base of customers and have a limited volume of sales, you can get this platform implemented within your organization.

With the help of this Salesforce B2C Commerce platform, you can personalise your online stores (also known as storefronts) and provide a unified experience to your customers multiple platforms. Right from building your website and listing your products to conducting sales and tracking the progress, Demandware helps you every step of the way.

Being an essential component of Salesforce Commerce Cloud, this platform provides users with all the resources and processing required for creating robust e-commerce sites.

How Does Salesforce Demandware Work?
This Salesforce Cloud typically provides you with a realm in which you can design and deploy your B2C e-commerce websites. A realm is nothing but a component that possesses the tools and instances that are necessary for a website to come into being. A realm generally consists of six instances – three of which are Sandboxes and the remaining three solve each of the following purposes:
This instance is used by developers to configure your website, enrich the data used for building the site and importing necessary data onto the concerned platform.
This instance is used testing your website and assessing its functionality before it is finally deployed.
This is the instance used for finally hosting the live website onto single or multiple platforms through which your customers can access it and make their purchases.
All the matters pertaining to merchandising, site configuration and customisation are overlooked by a merchant. On the other hand, an instance administrator is concerned with having a control over the password management, user permissions and starting of the instances within the realm. Our team of experts will undertake all these processes in helping you build your B2C ecommerce website according to your specific preferences.
Tools To Be Accessed For B2c Commerce Cloud
Once you decide to opt for our services, our team will ensure you have all the required permissions to access all major tools to implement Demandware onto your system, listed as below:
Business Manager
This tool is dedicated to configuring your online stores (storefronts) in real-time. It also helps you in categorizing your products, pricing them, displaying them, navigating your customers, and promoting your merchandise.
Control Centre
This tool provides your IT operational team with the control over your e-commerce website. It allows them to start instances and manage users as and when required.
UX Studio
This tool will be installed on your local machine to make changes to your website presentation and business logic (shopping carts, payment processors, etc).
Account Manager
This tool allows your IT team to create multiple user accounts on the platform of Commerce Cloud Salesforce. It also allows them the power to grant and/or revoke specific user access to your B2C Commerce instances.
Tools Support
This tool allows you to utilize Demandware Xchange for entering supporting tickets, visiting user forums, and taking part in the Commerce Cloud Community.
Key Features Of Salesforce B2C Commerce Cloud
Through our services, we ensure that you are offered all the features of Salesforce Demandware that suit your requirements. Depending on the scale of your operations, the products you deal with in the profile of your target customers, the platform features can be tailored accordingly.
Storefront Design Tools
The platform of this B2C Commerce Cloud offers you advanced and easy-to-use tools and standard templates (with customizing options) that help you design the overall look of your storefront and improve the user experience of your customers.
Provision for Product Visualisation
This feature allows you to manage the display of your products on your website for your customers. You can add 3D images, animations, and videos to display your products in the best possible manner.
Recommendations/ Personalisation
Demandware allows you to personalize the experience of your customers by only displaying the right products to the right customers, based on their previous buying activities and data stored within the CRM. The platform also offers you tools that facilitate cross-selling, up-selling, promoting, guided selling, and recommending products to your customers.
Provision for Discounts and Promotions
The platform comes with the provision to allow administrators to set up personalized discounts and promotions on specific pages on your e-commerce website. You can also choose to add time-based discounts a provision for adding coupon code as a promotional tool.
Product Reviews
Demandware allows you to have a provision for allowing your customers to post product reviews and displaying them with the concerned products. You can also choose to integrate with appropriate review syndication software to incorporate the most recent reviews for each of your products.
SEO Tools
You can use a variety of on-page and off-page SEO tools to improve your ranking on the search engine results pages (SERPs) and increase the traffic for your storefronts.
Product Content Management and Configuration
The platform provides you with the ability to add or remove products from the display and update content regarding them, such as pricing, description, etc. It also allows you to have a provision on your site that lets your customers configure product attributes such as color, size, and other variants.
Provision for Product Search and Filtering
Salesforce Demandware allows you to have a provision for your customers to search specific products on the website through efficient site-wide search, product filtering, sorting, and faceted navigation on all the pages.
Sale of Intangible Products
Apart from selling products that can be touched and felt, you can also sell intangible products on your storefronts, such as subscriptions, downloads, free trials, perpetual licensing, etc.
Checkout Process
You can optimize the checkout process of your customers by including components like advanced shopping carts, Single Click checkout, order summary, receipts, and many more. You can also have optimized shipping options based on the delivery time and price of the selected products.